What is Food - Free Essay Example

Sample details Pages: 4 Words: 1187 Downloads: 8 Date added: 2019/02/15 Category Health Essay Level High school Tags: Food Insecurity Essay Did you like this example? Food. What is food? Most consider food to be the one constant in our lives. It has played a significant role in human society and culture. Don’t waste time! Our writers will create an original "What is Food?" essay for you Create order Even specific foods are associated with specific regions. For example, tomatoes originated in the Andes in South America. Rice originated in Southeast Asia and wheat was first grown in Southeastern Turkey. Food culture can often be seen as a way to understanding society, history and the world. According to Dr. Siu Yau-ho of the Linguan University in Hong Kong, China; food culture can be broken down into two types of knowledge: material and intellectual knowledge. Material knowledge involves experience through the tangible sense, particularly through taste and smell. Intellectual knowledge involves experience through history, customs/traditions, religion, culture, geography, etc. â€Å"Dr. Siu said that food culture is not only close to life, but also an entry point and important channel of cultural communication, helping people understand the world.† Food Culture, 2018 Food has also played a significant role in religion. It is considered the basis of human culture. Not only does it play a significant role on the body but also the spiritual body. In most religion, food is considered sacred and doesn’t have a monetary value. Often the value of food is linked to identity. For example, rice in Japanese culture holds great significance. The emperors were considered incarnations of the god of mature rice. In Hopi Indian tradition and culture, corn represents the cycle of life and perseverance. Many are familiar with anthropologist Ludwig Fuerbach’s famous quote, â€Å"man is what he eats.† Ludwig conducted extensive research on the connection between the human psyche and the body and emphasizes the importance of nourishment and diet. In modern day society and culture, food has a considerably different ethic. Often food is received through secondary and tertiary sources (supermarkets, fast food, restaurant, etc.). There is a prominent trend among the U.S. population where people don’t really know where their food comes from. This is one of the biggest questions concerning food security. According to the USDA, food security can be broken up into four basic categorical levels: high food security, marginal food security, low food security and very low food security. High food security characterizes residential areas where there isn’t food access limitation. Marginal food security focuses on areas that have little indication of food access limitation and there is only â€Å"anxiety over food sufficiency or shortage.† Low food security denotes the reduction of quality, variety, desirability of diet and food intake. Very low food security shows multiple indications of lack of food access and reduced food intake. In 2006, the Committee of National Statistics (CNSTAT) classified â€Å"food security† as household-level economic and social condition. The USDA additionally revised its definition of â€Å"food desert† as â€Å"parts of the country vapid of fresh fruit, vegetables, and other healthful whole foods, usually found in impoverished areas. Largely due to lack of grocery stores, farmers’ markets and other healthy food providers.† Essentially food deserts are classified as low-income residential areas and communities where the closest supermarket or grocery stores is within a one-mile radius. Research and study have shown that there the lack of access to nutritional food has a severe impact on overall community health. Additionally, there are several factors that contribute to the stigma of food deserts such as lack of access to transportation, location, socioeconomic status, cultural, shopping/dietary habits, time/availability, etc. RESEARCH QUESTION I am studying food security within an urban environment because I want to find out how lack of food security can impact a community’s health in order to help my reader understand the topic of food deserts within the United States and create sustainable solutions to this issue. This question is feasible due to the abundance of information regarding nutrition and health. Additionally, several studies have been conducted regarding the topic of food security globally but particularly within an urban environment. I’m also researching several articles that analyze a multitude of sustainable solutions to the issue of urban food deserts. Before analyzing the topic of community health within an urban setting, we have to examine certain concepts that fuel this issue. One of these concepts is community food security (CFS), which suggests the main issue: food deserts. According to Meenar (2017), community food security is â€Å"having access to affordable, safe, culturally appropriate, and nutritionally adequate food† (Meenar, 1). This occurs through environmentally and economically stable food systems, which promote community involvement and active participation. CFS is often associated with the three main driving factors of food access: geographic, economic and informational (Meenar 2017). This concept plays a key role in the interconnection between socioeconomic status and accessibility to basic necessities. â€Å"Due to lack of food access, many lower-income families in U.S. urban neighborhoods are forced to seek assistance from federal programs and local food cupboards (Nord et al. 2009); however, many face challenges in doing so because of eligibility issues, lack of food availability, and poor quality of food† (Meenar, 2). Most low-income residence rely on cheap, non-nutritious food mostly due to convenience, abundance, and affordability. This additionally often pose threats and negative changes to health. When examining the definition â€Å"food desert† given by the USDA, this concept of community food security becomes validated. According to the USDA (2012), food deserts are classified as low-income residential areas and communities where the closest supermarket or grocery store is within a 1-mile radius. This implies that regardless of the food source or quality of food, a community is considered to be economically and socially adequate in accessibility to â€Å"safe† food. However, both Meenar and Pascale et al. argue that this is misleading and provides a false pretense of food accessibility. Meenar argues that the â€Å"urban-food† paradigm is much more than an issue of accessibility. He mentions several overlapping topics such as racial inclusion, food habits, including nutrition and health; therefore, scrutinizing the administrative definition of â€Å"food desert† and â€Å"accessibility.† â€Å"†¦this study argues that the concept of food environments in urban neighborhoods goes beyond typical food access and food desert analyses, which primarily use GIS data, including locations of supermarkets or grocery stores, median household income, population density or car ownership†¦ Food environment research [U.S] has relied heavily on†¦ U.S Department of Agriculture’s (USDA) food desert maps or The Reinvestment Fund’s (TRE) low-access maps†¦Ã¢â‚¬  (Meenar, 2). The maps and data taken by the USDA and TRE display information that negates the official USDA definition, as many disenfranchised areas have access to small local grocery stores but the â€Å"quality or quantity of fresh and healthy food is not guaranteed, and these foods are usually more expensive† (Meenar). Meenar also noted that even though people may have â€Å"food† access, they aren’t guaranteed â€Å"economic† and â€Å"cultural† access. However, Pascale et al. approach this discrepancy from a slightly different angle. Unlike most studies, Pascale et al. analyze communities that are considered food deserts due to lack of mainstream markets but consists of local ethnic markets, as food deserts shouldn’t necessarily indicate the absence of or limited access to food in â€Å"poor and racially diverse communities† (Pascale et al. 2017).

The Narrative Of The Life Of Frederick Douglass - 2155 Words

Frederick Douglass was a slave for slightly more than the first quarter of his life. In his autobiography, â€Å"The Narrative of the Life of Frederick Douglass,† readers learn that Frederick never knew his birthday while growing up and had no idea what the date or year was on a common day until he grew older. However, scholars later learned that Douglass was born in 1818, died in 1895, and escaped slavery in 1838. Once Douglass escaped slavery, he spent the next three quarters of his life working to eradicate the idea of slavery entirely and became a boisterous abolitionist. The first step to his becoming an abolitionist came through the publication of his previously mentioned autobiography. Obviously, not all African American slaves could become abolitionists like Frederick Douglass, but all slaves could resist slavery in simpler ways. These ranges of slave resistance included both large and small acts such as running away, slowing production, stealing, and organizing viole nce. Though Douglass is known primarily as one of the greatest scholarly combatants of slavery of all time, his autobiography shows that his initial means of resisting slavery were comparable to these less scholarly forms of slave resistance. His transformation from slave to renowned verbal abolitionist could not have occurred without his initial forms of opposition. â€Å"The Narrative of the Life of Frederick Douglass,† serves as a personal account of Douglass’s experiences with both slave resistance andShow MoreRelatedNarrative Of The Life Of Frederick Douglass987 Words   |  4 PagesLife of Frederick In the â€Å"narrative of the life of Frederick Douglass an American slave written by himself† Frederick reveled to audience the time he was living as a slave and the moments of brutal treats for example psychological, emotional and physical abuses. He was suffering terrible moments during his 20 years as a slave in the twentieth century. In addition, he describes in his own words the strategies he used to escape from the slave holders and to be free. This story the â€Å"Narrative of theRead MoreNarrative Of The Life Of Frederick Douglass1730 Words   |  7 PagesOne of the most well-known slavery narratives was lived and written by Frederick Douglass, Narrative of the Life of Frederick Douglass. Frederick Douglass was a civil rights activist who was born into slavery on a plantation in eastern Maryland in February 1818. His exact birth date is unknown, he states in his narrative, â€Å"I have no accurate knowledge of my age, never having seen any authentic record containing it.†2 His birth name was Frederick Augustus Washington Bailey, which was given by hisRead MoreNarrative Of The Life Of Frederick Douglass Essay1102 Words   |  5 PagesDate Narrative Of The Life Of Frederick Douglass Writing in the favor of black people has always remained controversial from the very beginning. Critics regard such writing as â€Å"a highly conventionalized genre† indicating that â€Å"its status as literature was long disputed but the literary merits of its most famous example such as Frederick Douglass s Narrative of the Life of Frederick Douglass†¦are widely recognized today.† (Ryan:537) Despite of such severe resistance, writers like Douglass have pennedRead MoreThe Narrative Of The Life Of Frederick Douglass1566 Words   |  7 PagesThe â€Å"Narratives of the Life of Frederick Douglass† is the story of Frederick Douglass’ life from the time he was born into slavery, to the time he escaped to freedom in the north. When Douglass wrote this book, slavery was still legal in a large portion of the United States. After Douglass’ escape to freedom and his continuation of his education, he became an abolitionist through his works of literatu re and speeches. In â€Å"The Blessings of Slavery†, by George Fitzhugh he states that southern slavesRead MoreNarrative Of The Life Of Frederick Douglass1257 Words   |  6 PagesBook Review By Mary Elizabeth Ralls Narrative of the life of Frederick Douglass: An autobiography written by Frederick Douglass Millennium publication, 1945edition 75 pages Frederick Douglass whose real name was Frederick Augustus Washington Bailey approximately birthdate is in1818, the month or day is not known, he died in 1895. He is one of the most famous advocates and the greatest leaders of anti-slavery in the past 200 or so years.Read MoreNarrative Of The Life Of Frederick Douglass Essay1498 Words   |  6 Pagessoutherners believed that one of the most essential means of life was slavery. In the novel, Narrative of The Life of Frederick Douglass, Douglass challenges and debunks the idea of slavery being a necessary part of the white lifestyle; many pro-slavery arguments consisted of religion justifying slavery, slaves being â€Å"easily manipulated†/ignorant, and slavery keeping the southern economy from disappearing (The Proslavery Argument). Frederick uses personal experiences and other tactics to expose theRead MoreThe Narrative Of The Life Of Frederick Douglass1363 Words   |  6 Pages In The Narrative of the Life of Frederic k Douglass, Frederick Douglass portrays the importance of education because of its influence in leveling the playing field between the races in the 1800s. Education and knowledge are themes that are heavily dwelled upon throughout the novel, inspiring the reader to see the full power of such important ideals and to take the full advantage of both at all times. Douglass gives the reader a new appreciation for education as he delivers his message regardingRead MoreNarrative Of The Life Of Frederick Douglass1255 Words   |  6 PagesFrederick Douglass, throughout Narrative of the Life of Frederick Douglass, uses religion to get many of his points across. In one way, religion plays a huge role in Douglass’ ability to become literate throughout the text. With the Bible and other Christian texts, Douglass is able to further his ability and the ability of others to read. This becomes important because as Douglass points out the slaveholders believe a literate slave is not a good slave. This union of literacy and religion show theRead MoreThe Narrative Life Of Frederick Douglass1583 Words   |  7 Pages‘The Narrative Life of Frederick Douglass’ is an autobiography of Frederick Douglass, the slave who escaped and became one of renowned social reformers of his time. The book is a collection of actual experiences of the author during his time in slavery and experiences of fellow slaves. He describes brilliantly the oppressive conditions into which he was born, lived, as well as his struggles and triumphs. The author meant to make the reader comprehend life of the African Americans in slavery beforeRead MoreThe Narrative Of The Life Of Frederick Douglass939 Words   |  4 PagesRevolutionary Freedom In 1845, an African-American man named Frederick Douglass released a thought-provoking autobiography that would become a turning point in revolutionary change. The Narrative of the Life of Frederick Douglass was the first autobiography Douglass had written focusing on the real life struggles he has faced during his time spent in bondage. During his time, it was not common for an African-American to have the skills to read and write, and it was especially uncommon to publish

The Main Vision of the Organization to Create a Better Tomorrow

Question: Discuss About the Main Vision of the Organization to Create a Better Tomorrow? Answer: Introduction Every organization should carry out the business sustainable so that the business of the organization flourishes as well as they get a good name in the market (Bocken et al. 2014). If an organization practices sustainable business, chances of problems in the future will be less (Boons and Ldeke-Freund 2013). The customers will be satisfied with the products of the organization, they will trust the company in future and eventually, they will become loyal to the company (Boons et al. 2013). Tassal is one such organization that deals with the business of salmon fish. They grow the salmons and export them in different parts of the world. They belong from Tasmania. They have planned to start their business in Australia. The main USP of the company is that they concentrate on sustainability while they are growing the fishes. They take care of the health of the fishes so that they do not affect the customers. The report will look into the functions of Tassal and the marketing mix that is used by the company. The marketing mix of another company, Orca Bay Seafood will compared with that of Tassal. The differences and the similarities of the marketing mix will be evaluated and then a better marketing mix will be suggested to Tassal that will be more helpful. The new marketing mix will keep in mind sustainability and will help the company to launch a new marketing mix so that they are able to gain more number of customers. Tassal is already keen on sustainable practices, the sustainable marketing mix will be an added advantage to the company. Background of the company Tassal is working in the market for almost 25 years (Tassal Tasmanian Salmon 2017). They are delivering healthy and frssh salmon for the people of Australia. More than 800 employees work with them and the employees who are working with Tassal share the passion for delicious seafood. The growth curve of the company is impressive. It started operating in the year, 1986 and has been able to make its presence felt in the ASX by the year, 2003. Sustainibilty is its priority and it has maintained a sustainable practice while they are growing the salmon. Their core values consist of the fact that every individual has the right to consumer healthy food and their business will help the individuals to consume healthy food. They keep in mind the environment and aims to protect the environment while they are carrying out the business (Ortiz?de?Mandojana and Bansal 2015). In addition to this, they help the individuals by teaching those recipes that could be done by using salmon. The company is giving the recipes for various seasons. The main vision of the organization to create a better tomorrow The mission of the organization is to bring good health and well-being for the people in the community with help of the products that they deliver. They have a close contact with the stakeholders, employees, customers and the suppliers so that they are able to deliver the products. Tassal does not limit the operations to the business and take good care of the products that they deliver. They look after the health of the fishes and rear them in fresh water so that they fishes do not create any issues for the health of the individuals. They have appointed an individual who will look after the health of the fishes. In addition to this, they have a fish veterinarian who will see that the fishes are not suffering from away disease and they are able to take good care of the fishes. The salmons need a proper cycle to grow and there are proper locations that will help them to grow. Tassal looks for those places, where the fishes can grow properly. The salmon takes three years to develop and grow. They are given proper time is given to the fishes so that they could develop and the harvested at the right time so that the customer get the right type of food. They choose the location in such a manner so that fishes could grow in a healthy manner and do not get any kind of disease. In addition to this, fishes are provided with good food so that they are able to grow properly. They treat the fishes as equal to humans and eliminate any source of stress that the fishes can face. They have launched Fish Health Management Plans that will help in removing any source of danger that might harm the health of the fishes. They have also launched Zero Harm for Fish program that is based on UK RSPCA Freedom Food Animal Welfare Standards for Salmon so that the health (Tassal Tasman ian Salmon 2017). Marketing mix of Tassal Product The company has the products for all types of customers (Hollensen 2015). They have smoked, fresh, frozen and canned salmons. The customers can make any kind of dish with the salmons. It has been said that the fresh salmons are good for barbeques and customers have said that they prefer to have it by making sashimi out of the salmons. The customers who have a busy lifestyle can also use the products of Tassal. They can simply bake the packets directly and eat the fish. As a result, the cooking time of the dish is reduced. Tassal has used the sustainable idea of reducing the use of fuel. They have salmons that could be used for the barbeque but the canned and the frozen products are in ample so that the uses of fuel for preparing the products are being reduced (Babin and Zikmund 2015). Pricing The pricing of the products has been done as far as the packaging needs of the products (Sheth and Sisodia 2015). The salmons needs to be stored for a longer duration and they have to use the necessary ingredients so that the products stay fresh. The pricing of the products need to be a bit high so that good quality of ingredients could be used to store the salmon (Strauss 2016). As the best quality salmons are given to the customers, they would have to pay the price for once (Lusch and Vargo 2014). Promotion Tassal mainly use the website of the company to promote the products (De Mooij 2013). They mainly highlight the sustainable practices that they adhere to while they are promoting the products of the company (Czinkota and Ronkainen 2013). They highlight their sustainable practices that they use to rear the fish. The customers will be assured that they are getting the best quality products and they would not face any health issues (Hartley and Claycomb 2013). The entire process is shown in the website so that the customers will be without any doubt. Place The main place for selling the products is online. not only the products but he recipes are also given online (Hollensen 2015). They also sell the products from the normal stores but placing the products online, helps the company to reach a huge range if customers all over the world. The recipes are another way of selling their services. Even if the customers buy the salmon from any other company, they have to come back to Tassal for the recipes (Babin and Zikmund 2015). This voluntary service of Tassal will be help them in getting more number of customers from the market (Sheth and Sisodia 2015). Comparison of marketing mix The competitors of Tassel should not only be present in the country of origin or in the country where it is planning to start their business, the competitors of Tassel is present all over the world (Strauss 2016). The competitors who are present in another country can any time come to the countries where Tassel is operating to gain business. Orca Bay Seafood is one of the biggest competitors of Tassel that can be challenging for Tassel. Orca Bay Seafood operates in the united states and one of the biggest seafood provider whose operations are not only present in the country but all over the world Products As far as the products are concerned, Orca Bay Seafood has more number of products than the ones given by Tassal (Orcabayseafoods.com 2017). They have wide variety of fishes that are available as well as they have wide range of other products like crabs. The customers will be able to choose from any range of products. They provide unmatched recipes to the customers. In addition to this, they have wide range of ready-to-eat options like noodles and soups. The customers will have to choose the type of food they want to have along with their favorite seafood (Lusch and Vargo 2014). Pricing The pricing of Orca Bay Seafood is equal to Tassal. They are giving fresh as well as canned and frozen products. They even give ready-to-eat soups and noodles. The prices of Orca Bay Seafood would also be bit high as they have to look after the freshness of the products. They would also have to use proper ingredients so the packed food stay fresh till the end (De Mooij 2013). As they are selling noodles and soup, they would also have to be extra conscious about the freshness of the products and they price the products accordingly (Czinkota and Ronkainen 2013). Place Orca Bay Seafood quite similar to Tassal, place their foods online. They aim to spread their business all over the world and online placements will help them to get the proper recognition in the market. The customers from all over the world would be able to get the food provided by Orca Bay Seafood. They have to maintain a good supply chain so that the food can be delivered at any place (Hartley and Claycomb 2013). As discussed above the pricing of the food will also vary, as they have to deliver the goods at different places. They have to keep the pricing of the products accordingly (Hollensen 2015). Promotions The way of promotions of Orca Bay Seafood is impressive even if it does with the help of the websites (Babin and Zikmund 2015). They have designed the website in an impressive manner. They have segmented the aspects in such a manner so that the visitors of the websites will not have any issue in finding that the things that they are looking for in their websites (Sheth and Sisodia 2015). The website is also designed in such a manner so that even if the customers do not have any intention in buying the products, they will check the products for once when they will come to visit the website (Strauss 2016). As it can be seen that there is not much difference between the way the products are being marketed by Tassal and Orca Bay Seafood. Hence, if Tassal has to stay ahead of the competitors, they have to think out of the box so that they are able to attract more customers toward them. Adding a touch of sustainability would have been helpful for the company as well as the customers (Lusch and Vargo 2014). If they add some extra aspects of sustainable practice, chances are high that they will get better visibility than the competitors will (De Mooij 2013). Improvements of aspects of marketing mix Products The main change that Tassal can bring in their products is with the packaging of the products. They can use materials for packing the products that are made up of natural things (Iles and Martin 2013). They are already looking after the health of the fishes well. If they could bring in better packaging of the products, then they would be able to bring in a total sustainable practice altogether. If they could reduce the use of chemical while packing the products and use less of plastics to manufacturing packaging of the products, then the health of the fishes could be better taken care of (Upward and Jones 2016). The lesser use of plastics would have been able to reduce the pollution in the environment and the fishes would have been able to lead healthy life (Hgevold et al. 2014). Pricing The pricing of the salmons is comparatively higher. They are making different kinds of recipes and it might have been helpful for the customers (Hirschheim and Dibbern 2014). They are looking after the health of the fishes so that the price that the customer are paying for the products do not land them in further trouble. However, they can enhance their sustainability practices by donating some part of the money for the development of the rural locations or for the refugees (Bocken et al. 2014). Australia is already over burdened due to the number of refugees who are coming to the country. If Tassal helps by donating some amount of money to the refugees, it will be helpful for the company as well as the society (Boons and Ldeke-Freund 2013). Promotion Sustainability practices can be directed towards the normal people of the society. the main promotions that the company does is through the websites (Boons et al. 2013). They have given the recipes of the foods that the customers can prepare. They can take step forward for sustainable development by telling the recipes and the nutritional value associated with the recipe (Ortiz?de?Mandojana and Bansal 2015). They can divide the recipes in such a manner so that the customers the way to prepare and for whom it will be best suited. They can divide the recipes that will be good for pregnant women, children or for other people. In this way, the customers will know the nutritional value that will be helpful for the development of the health and for the specific individuals (Iles and Martin 2013). Place Distribution of the products is one of the most important parts of placing the products (Upward and Jones 2016). They can employ the indigenous people or the refugees who are in need of a job as far as the placement of the products are concerned. Tassal would be able to make a sustainable distribution of the products with the help of the indigenous people and the refuges. They will work for the betterment of the lives of the people who are staying in the country by involving them in the business. In addition to this, they will be able to give extra insights on the food habits of the people of various places, which will in turn enhance the business (Hgevold et al. 2014). The company will come to know better places of distribution through their employees (Hirschheim and Dibbern 2014). Conclusion After going through the case study of Tassal and the case study of Orca Bay Seafood, it can be concluded that the marketing mix of both the companies are similar. As result, Tassal can make use of sustainable practices while they will plan the marketing mix. They can make use of natural products for packing the products. While pricing the products, it should be mentioned that the part of the profit would be for the development of the society. The recipes that the company will give should also have nutritional value of the food. They can employ the indigenous and the refugees for the distribution of the products. References Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Bocken, N.M.P., Short, S.W., Rana, P. and Evans, S., 2014. A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, pp.42-56. Boons, F. and Ldeke-Freund, F., 2013. Business models for sustainable innovation: state-of-the-art and steps towards a research agenda.Journal of Cleaner Production,45, pp.9-19. Boons, F., Montalvo, C., Quist, J. and Wagner, M., 2013. Sustainable innovation, business models and economic performance: an overview.Journal of Cleaner Production,45, pp.1-8. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Hartley, R.F. and Claycomb, C., 2013.Marketing mistakes and successes. Wiley. Hirschheim, R. and Dibbern, J., 2014. Information technology outsourcing: towards sustainable business value. InInformation Systems Outsourcing(pp. 1-19). Springer Berlin Heidelberg. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Iles, A. and Martin, A.N., 2013. Expanding bioplastics production: sustainable business innovation in the chemical industry.Journal of Cleaner Production,45, pp.38-49. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Hgevold, N., Svensson, G., Wagner, B., J. Petzer, D., Klopper, H.B., Carlos Sosa Varela, J., Padin, C. and Ferro, C., 2014. Sustainable business models: Corporate reasons, economic effects, social boundaries, environmental actions and organizational challenges in sustainable business practices.Baltic Journal of Management,9(3), pp.357-380. Orcabayseafoods.com 2017.Orca Bay Seafoods. [online] Orcabayseafoods.com. Available at: https://orcabayseafoods.com/ [Accessed 29 Apr. 2017]. Ortiz?de?Mandojana, N. and Bansal, P., 2015. The long?term benefits of organizational resilience through sustainable business practices.Strategic Management Journal. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Strauss, J., 2016.E-marketing. Routledge. Tassal Tasmanian Salmon 2017.Tassal Tasmanian Salmon. [online] Tassal Tasmanian Salmon. Available at: https://www.tassal.com.au/ [Accessed 29 Apr. 2017]. Upward, A. and Jones, P., 2016. An ontology for strongly sustainable business models: Defining an enterprise framework compatible with natural and social science.Organization Environment,29(1), pp.97-123.

What Do The Audience Learn About Sheila Birling In Act 1 Essay Example For Students

What Do The Audience Learn About Sheila Birling In Act 1 Essay J. B Priestly first describes Sheila as a pretty girl in her early twenties, very pleased with life and rather excited. She is of upper middle class, or new money. Women in Edwardian times did very different things depending on what class they were in. Working class women worked in places such as shops, factories, mines and farms. Upper middle and upper class do not work at all. They will however, be seen doing charity work to look as if doing good for the town. Mostly their days are spent shopping and gossiping. Sheila is the only daughter of Mr Arthur Birling, who is a self-made businessman. We will write a custom essay on What Do The Audience Learn About Sheila Birling In Act 1 specifically for you for only $16.38 $13.9/page Order now He runs Birling and Company in Brumley. At the start of Act 1 the family are celebrating her engagement to Gerald Croft, who is an upper class businessman and part of a company called Crofts Limited, a company that rivals her fathers. The Birlings are delighted about Sheila and Geralds engagement and Mr Birling says, Youre just the son in law Ive always wanted. It becomes apparent they are happy for the wrong reasons. Arthur seems to be more interested in the money and his business then his daughters happiness. As it goes along, it becomes increasingly obvious that Sheila is in charge of her relationship with Gerald. She says, possessively I should jolly well think not, Gerald. When Mr Birling starts one of his speeches he says, Its a pity Sir George and Lady Croft cant be with us. This tells me that they didnt really approve of Sheila and Geralds engagement. The Croft family, as titled people, considered the Birling family New Money. More evidence to prove this is when Sheila says, after Gerald gives her the ring, Is it the one you wanted me to have? This statement proves the point because it insinuates that there was an argument over the ring as if it was a family heirloom. When Sheila gives the ring back to Gerald her father asks her to rethink the decision. This goes back to the fact that Arthur is only in it for the money, as no parent would encourage their daughter to marry someone unfaithful. The Croft family, as titled people, considered the Birling family New Money. This means that Arthur had made his money through the manufacturing industry. He is also known as a social climber having sent his son to university and marrying a woman who is considered his social superior He imitates the values of upper class, for example he buys the same port that the Crofts serve in their house. This is made clear when Mr Birling says, Finchley told me its exactly the same port your father gets from him. It also becomes increasingly clear that Sheila doesnt really trust Gerald. When he explains he was busy at the works, she replies, Thats what you say. It is obvious that she doesnt think this is true. One of her final comments is I dont think I will get used to it, so you be careful. This is clearly a threat about his affairs and it is very forceful. Sheila challenges Gerald in front of her parents because she wants them to question him and his whereabouts. However, this backfires as Mrs Birling takes Geralds side and tells Sheila hes probably doing some important work. This gives an example of the Edwardian family because if an Edwardian husband had an affair, which he usually did, their wives would turn a blind eye so it looked like there were no problems in the relationship. Also, if couples divorced the women had no right to their own property and the father would have sole custody of the children, so because of this there were not many divorces. She soon becomes quite childish, as when she and Eric, her brother also in his early twenties, argue Mrs Birling has to step in and says, Stop it, you two. She uses slang when she tells Eric Youre squiffy. More language used by Sheila is when Eric accuses Sheila of bad language and retorts Dont be an ass Eric. Their replies show that the two siblings share secrets with each other and its evident their parents dont know Eric drinks too much or that Sheila uses bad language. In some ways the family are perfect examples of Edwardian society; they dont want to accept there are problems in their family. When the Inspector arrives, Sheila is originally in the drawing room with her mother, Sybil Birling. After a while, her curiosity brings her back into the room. She is very nosey and walks in saying, Whats all this about? She asks lots of questions about Eva including how pretty she was and how she died. You can tell that Sheila loves scandal and gossip and has a morbid curiosity. She proves this by saying, What business? Whats happening? She also happens to know about the girl who escaped from Alderman Meggarty with, luckily, only a torn blouse in Act 2. .u0d5870f4c9597c8f4a13cdbb4fe94de9 , .u0d5870f4c9597c8f4a13cdbb4fe94de9 .postImageUrl , .u0d5870f4c9597c8f4a13cdbb4fe94de9 .centered-text-area { min-height: 80px; position: relative; } .u0d5870f4c9597c8f4a13cdbb4fe94de9 , .u0d5870f4c9597c8f4a13cdbb4fe94de9:hover , .u0d5870f4c9597c8f4a13cdbb4fe94de9:visited , .u0d5870f4c9597c8f4a13cdbb4fe94de9:active { border:0!important; } .u0d5870f4c9597c8f4a13cdbb4fe94de9 .clearfix:after { content: ""; display: table; clear: both; } .u0d5870f4c9597c8f4a13cdbb4fe94de9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0d5870f4c9597c8f4a13cdbb4fe94de9:active , .u0d5870f4c9597c8f4a13cdbb4fe94de9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0d5870f4c9597c8f4a13cdbb4fe94de9 .centered-text-area { width: 100%; position: relative ; } .u0d5870f4c9597c8f4a13cdbb4fe94de9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0d5870f4c9597c8f4a13cdbb4fe94de9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0d5870f4c9597c8f4a13cdbb4fe94de9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0d5870f4c9597c8f4a13cdbb4fe94de9:hover .ctaButton { background-color: #34495E!important; } .u0d5870f4c9597c8f4a13cdbb4fe94de9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0d5870f4c9597c8f4a13cdbb4fe94de9 .u0d5870f4c9597c8f4a13cdbb4fe94de9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0d5870f4c9597c8f4a13cdbb4fe94de9:after { content: ""; display: block; clear: both; } READ: What makes 'Twelfth Night' a Comedy EssaySheila has double standards and has one rule for her and a different one for others. For example, when Mr Birling reveals what he pays them, she tells him But these girls arent cheap labour theyre people. On the other hand, she has no respect for the lower class because she got Eva sacked. Sheila is like her father in a way, because she thinks working class is not important. This is very hypocritical. Just before Sheila confesses to her involvement in Eva Smiths death, the Inspector shows her a picture and that leads to her fleeing the room. After a while, she comes back out of curiosity. Sheila makes her parents believe that she is innocent as she calls them Mummy and Daddy. She expects her mother and father to bail her out of everything because when she starts to explain, she says, Ive told my father he didnt seem to think it amounted to much. This shows that she believes it will be OK because daddy doesnt think it matters. However, she does show her soft side with the words, I felt rotten at the time and now I feel a lot worse. When saying these words she begins to show she can be mature and take responsibility for her actions. As she tells her story she seems strong-willed as she says, while distressed, I went to the manager at Milwards and I told him. Id persuade mother to close our account. This shows that she is willing to take risks and threaten people to get what she wants. This threat would have convinced the manager, because in Edwardian times employees could be sacked easily as there were no employment tribunals or appeals. Her next piece of speech is It was an idea of my own mother had been against it, and so was the assistant but I insisted. This tells me that she can be quite manipulative and one particular part of the quote is mother had been against it. This part of the quote stresses parental control as Sheilas mother, who is her husbands social superior, didnt approve and effectively dresses Sheila. When Sheila says She was the right type for it, just as I was the wrong type it tells me that she is very self-centred and if the spotlight is on someone else she gets upset and angry. On the other hand, she knows when she gets angry and says, I was very rude to the both of them. Sheila recognises her emotions but sometimes cant control them. She gets jealous and says, If she had been some plain, miserable little creature, I dont suppose Id have done it. She is clearly jealous of Evas looks and so she acts in this way. Selfishness also plays a part in Sheilas confession as she says, I couldnt be sorry for her. This statement insinuates that she was too busy feeling sorry for herself and her dignity was almost gone. For this she blamed the girl. Finally, she uses her social class to her advantage and even admits it as when the Inspector asks, So you used the power you had, to punish the girl. In defeat she admits Yes, but it didnt seem to be anything terrible at the time. At this point she fully faces up to the part she took in Eva Smiths death. Analysing Sheilas Confession Sheilas confession is a big part of the play. In the version of the play, done by the National Theatre Production, a lady named Annabelle Mullion played the part of Sheila Birling. In the play she is portrayed as a lady in her early twenties. She is also a tall, slim girl. Annabelle wore a long, white evening dress. It was fashion for upper middle class to wear formal evening gowns at important events. The dress is worn to stand out against the black background. Also, white is seen as the colour of purity and innocence, which is ironic because Sheila is anything but innocent. She wears the dress to imitate a debutante, a young unmarried girl from a titled background. To go with the dress, she wears long white gloves and discreet, tasteful jewellery. In the National Theatre Production the setting is a dolls house, which is situated above an Edwardian slum. There is a lot of allegery in this part of the play. The dolls house symbolises that the Birlings dont live in the real world and they live like the perfect family. The house can easily broken; so can the Birlings dreams. It also symbolises that if the family, and the house, do get broken, the Birlings will end up in the slum. In Sheilas confession she is in the foreground, which would be the slum and she is made to confess to the audience. At the start of the speech there is spooky music as the Inspector pushes Sheila to the front of the stage. Sheila has to confess to the audience but also to face the truth and her guilt. She starts the speech with caution, as though she doesnt want a part in it. .u1e86238ee8d0d9a4971436949c7f554f , .u1e86238ee8d0d9a4971436949c7f554f .postImageUrl , .u1e86238ee8d0d9a4971436949c7f554f .centered-text-area { min-height: 80px; position: relative; } .u1e86238ee8d0d9a4971436949c7f554f , .u1e86238ee8d0d9a4971436949c7f554f:hover , .u1e86238ee8d0d9a4971436949c7f554f:visited , .u1e86238ee8d0d9a4971436949c7f554f:active { border:0!important; } .u1e86238ee8d0d9a4971436949c7f554f .clearfix:after { content: ""; display: table; clear: both; } .u1e86238ee8d0d9a4971436949c7f554f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1e86238ee8d0d9a4971436949c7f554f:active , .u1e86238ee8d0d9a4971436949c7f554f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1e86238ee8d0d9a4971436949c7f554f .centered-text-area { width: 100%; position: relative ; } .u1e86238ee8d0d9a4971436949c7f554f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1e86238ee8d0d9a4971436949c7f554f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1e86238ee8d0d9a4971436949c7f554f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1e86238ee8d0d9a4971436949c7f554f:hover .ctaButton { background-color: #34495E!important; } .u1e86238ee8d0d9a4971436949c7f554f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1e86238ee8d0d9a4971436949c7f554f .u1e86238ee8d0d9a4971436949c7f554f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1e86238ee8d0d9a4971436949c7f554f:after { content: ""; display: block; clear: both; } READ: The play Romeo and Juliet EssayAnnabelles voice comes out shaky and uneven to show that Sheila is nervous. To avoid making eye contact, she plays with her hands. The Inspector is in half-spotlight to remain mysterious and the spotlight is totally on Sheila. Annabelle talks slowly so people can appreciate her side of the story, but also she is thinking very carefully about what to say to keep her out of trouble. However, when she explains what happened as the girl bought the dress up, she keeps eye contact with the audience. She does this to gain people on her side and that happens a lot in the play. When Sheila says had held the dress up, Annabelle imitates holding a dress up. The hand gestures she makes are clearly nervous as she is trying to justify her actions. The next part of the speech, She was the right type for it, just as I was the wrong type is significant because to make it seem like it was inevitable she laughs nervously after saying she was the right type for it. At the word, Well she realises she is not winning and so she sounds childlike and spoilt. So she shifts the blame when she says I caught sight of this girl smiling as if to say Doesnt she look awful'. Sheila is disrespectful as she always refers to Eva Smith as this girl but in Act 1 she tells her dad that these girls arent cheap labour theyre people I caught sight of this girl smiling at Miss Francis as if to say: Doesnt she look awful and I was absolutely furious She shouts this particular part as she remembers, and relives, how angry she was at that moment in time. She also tries to shift the blame onto Eva and this would make her feel better as it wouldnt be her fault. At one point she says, impertinent and and How was I to know what happened afterwards. She gets emotional at this point as she realises the full extent of what she did and that is why she pauses. By this point she is desperately trying to get out of it but knows no one is buying her story. However, she knows the audience is looking at her in disgust and she also knows she is running out of excuses. She has three justifications for her actions. They are: she didnt know what the consequences would be, that she wouldnt have done it if she wasnt pretty (If shed been some miserable plain creature, I dont suppose Id have done it) and But she was very pretty and looked as if she could take care of herself. I couldnt be sorry for her. In a way these are desperate pleas so she can get people back on her side. Finally, she says to the audience, Dont you understand? This is one last bid to get sympathy. When she says she didnt mean to do it, she shows some true emotion and she looks totally crushed. At the end of the scene all the lights are on her and the Inspector stands at the back of the stage looking mysterious. When the cameras talked to Annabelle Mullion, who plays Sheila Birling, she explained some things. She realised that Sheila has tried to forget about the situation until the Inspector arrives. She also believes it is Sheilas curiosity that brings her back to the stage. She is scared and worried so, to protect herself, she comes back accusingly. The Inspector starts to feel a bond with Sheila, because she is the first one to confess to what she has done and he feels endeared to her. They soon become allies and together they get the others to confess to their actions. To play the part Sheila used a special technique. She used this to portray the emotions well during the confession. First, she said, the actors, who were being the audience, pretended that they liked the character. By this, Sheila told the story as if she was telling a friend. However, when she got about halfway through, the audience turned on her. This would make her feel accused and a horrible person so she would start shifting the blame and trying to get out of it. While rehearsing the play, this worked well but when she was on the stage she had to imagine the audience was doing the same thing. Annabelle Mullion plays the character extremely well and it is easy to understand Sheilas character and personality.